A step-by-step program built for first responders and everyday heroes who want to launch a private label e-commerce business with a proven roadmap and expert guidance every step of the way.

Interested in starting a private label e-commerce business, but don’t know what to sell or where to start?
Learn how first responders are replacing overtime, and no longer choosing to exchange time for money.

If you told me eight years ago that I’d retire early from the fire service, start multiple e-commerce brands, and launch an investment fund, I would’ve laughed. But life had other plans.
After 14 years as an LA County firefighter-paramedic, a career I loved, life showed me how fragile things can be, and it pushed me to take control of my future.
Building online businesses gave me something I never had before: options. My mission now is to give first responders the same options by teaching a lucrative, repeatable business model that creates freedom and choice.
You’re tired of exchanging time for money and want to build a business you can be proud of on your own time.
You’re ready for a second income stream that doesn’t rely on overtime or wearing your body down.
You want to learn how to create a real private label product - not drop shipping or arbitrage.
You want the flexibility to learn at your own pace while following a clear, step-by-step roadmap built for busy schedules.
You want a proven, repeatable system to launch an e-commerce business in as little as 90 days.
You want expert guidance on choosing the right product based on data, sourcing it correctly, and launching the right way, without overwhelm.

You didn’t have to rely on burnout to take care of your family.
You could launch your private label e-commerce business in as little as 90 days with confidence instead of guesswork.
You finally had a business model that works with the first responder lifestyle instead of against it.
You knew exactly what product to sell, how to source it, and how to set up your omni-channel system the right way.
You could learn from someone who’s been in your shoes, a first responder who retired an now builds and manages 7 and 8 figure brands.
You could build something that gives you options: retire earlier, work fewer hours, create a secondary income stream.
Enroll & get instant instant access to the full 7-step private label roadmap, modules, tools, and community.
Join weekly calls with founder, Sean Travis to ask questions and take actionable steps.
Launch your ecomm business smarter & faster using research software, tools, and over $15K of service provider partnerships.
Learn how to research winning products, build your brand, source suppliers, customize product, and launch on Amazon, TikTok Shop & Shopify, all through quick 5–20 min lessons you can fit around your shift schedule.
Live mentorship with Sean Travis to get direction, feedback, and accountability throughout every phase of the building process.
Access to our personal rolodex of freelancers, designers, marketers, business insurance specialists, ad teams, tax pros, software recommendations, plus over $15,000 in exclusive service-provider savings. We have the enterprise rates, saving you costly monthly subscriptions.
Access everything from one easy-to-use dashboard, available on both desktop and a mobile app, for simple access to learn and take action at your own pace.
Operate your entire ecom business from one dashboard with every tool, sales platform, and subscription you need included -> email, SMS, CRM, data tools, website hosting & more. Worth over $650/mo → yours for $197/mo (optional).
We don’t just teach how to launch a winning private label product -
we teach first responders how to build a real, sellable, and profitable business.
Build a Real, Sellable Business Entity
Set up your entity correctly, protect your IP, understand tax advantages, and structure your business like an asset, not a side hustle.
Create Your 36-Month Financial Business Plan
Reverse-engineer your budget, understand expected expenses, and map out realistic revenue and profitability benchmarks so you can create a strategic plan, not guess.
Identify & Validate a Winning Private Label Product To Sell
Use trusted tools, software, and AI to scrape thousands of data points, validate demand, and choose a product that fits your budget and stands out from the competition.
LAUNCH In As Little As 90 Days!
Find supplier and know exactly what to do, in what order, without guessing, and move from idea to launch with confidence on Amazon and across multiple omni-channel platforms.
Streamline & Automate Your Business From One Platform
Run your ecom operations, tools, CRM, product research, email/SMS, social posting, and resources all from a single Command Center. No juggling multiple subscriptions or logins.

We help first responders structure their business the right way from the start, ensuring your entity, IP, and financial setup support a sellable, long-term asset. You’ll learn how to protect what you build and unlock tax advantages that create more freedom for you and your family.

Most courses skip the financial business planning - we don’t. We help you build a real 36-month financial plan, reverse-engineer your budget, understand expected expenses, and set realistic revenue and profitability benchmarks before you launch. No guesswork. Just a clear path backed by real numbers.

We teach you how to find winning products using real data, scraping thousands of data points with trusted tools, software, and AI to identify opportunities that fit your budget. There’s a proven science behind selling online, and we show you how to apply it to create a real private-label product that stands out, not gamble on drop shipping trends.

Operate your business from one central dashboard without paying full price for multiple subscriptions. For $197/mo, you get Klaviyo Email/SMS, Data Dive, Zonguru, Zoom, website hosting, CRM, social media scheduling, and more - a $650+/mo toolkit for less than half the price (optional). We have the Enterprise rates, giving you massive discounts for everything you need to operate your online business.

Work with a team that understands your schedule, your hardships, and the demands of serving others, because we’ve lived it too. We help you build something bigger outside the job you love, using a repeatable skillset that you can apply again and again.

Launch your business in as little as 90 days with lifetime access, live mentorship, and a proven system built for first responders.
BEST VALUE
One-Time Lifetime Access
A step-by-step omni-channel 7-phase system
Lifetime access to 150+ actionable modules
Weekly group coaching calls with Sean Travis
Full Resources Library
Community support & accountability
Course platform + mobile app
Secure checkout. Get immediate access after payment.
Add the optional Business Command Center after enrollment for $197/mo to access all tools and software needed to run your business from one dashboard ($800+/mo value ).
MOST
FLEXIBLE
4 Payment Installments
A step-by-step omni-channel 7-phase system
Lifetime access to 150+ actionable modules
Weekly group coaching calls with Sean Travis
Full Resources Library
Community support & accountability
Course platform + mobile app
Secure checkout. Get immediate access after payment.
Add the optional Business Command Center after enrollment for $197/mo to access all tools and software needed to run your business from one dashboard ($800+/mo value ).
*Reported lifetime revenue
Included value & savings
Years team experience
14-Day Gear-Up Guarantee: If you show up and take action for 14 days and don't feel confident building your business, we'll refund your tuition.


Most members see strong progress by consistently dedicating 4–6 hours per week and taking actionable steps. At that pace, launching within 3–4 months is very doable. If you’re able to commit more time each week, you can move faster — the program is designed to scale with your availability and fit around a full-time first responder schedule.
Most programs teach surface level tactics. Ecom for Heroes focuses on building a real business the right way from day one. We help you structure your business correctly, understand tax advantages, and protect what you are building so it can become a long term asset. We walk you through a real 36 month financial plan so you know your numbers, your budget, and what profitability actually looks like before you ever launch. You are not guessing on products or chasing trends. You learn how to find winning products using real data, proven tools, and AI. And you are not doing this alone. You work with a team that has lived the first responder lifestyle and understands the demands, schedules, and pressure that come with it. The goal is not motivation. The goal is execution and building something that lasts.
You will have weekly live calls with Sean Travis where you can ask questions, get clear direction, and make sure you are on track and making the right decisions. These calls are focused on problem solving, accountability, and helping you move forward with confidence instead of guessing or getting stuck.
Do you have a business that is operating at the level you want in your without the need of you? You can go away for months at a time and have growth month over month. If the answer is no, then this program will change your life. Ecom For Heroes™ will help you build your business from scratch and optimize your operations, build sustainable growth, and elevate your business performance. There's a reason that over 100 first responders have found success, and why even large businesses still work with our teams.
Ecom For Heroes™ is designed for clients at all stages, from first time solo entrepreneurs to small business owners and larger corporations. The goal is simple: grow your business no matter what crisis the economy throws at you and regain control of your time and energy. We work with first responders primarily, as the work ethic, grit, integrity and honor are what it takes to succeed. If those core values match you, then you can succeed.
The course content is delivered in English. We do not offer translated content at this time. Our online platform is designed for individuals of all tech skill levels, and our support team is ready to assist with any concerns.
Yes! Ecom For Heroes™ is a virtual program designed to bring the brightest minds in business, finance and leadership directly to your home or office. You'll be part of an elite peer group consisting of business owners from across the globe.
Yes, we offer a 14-day money-back guarantee. If you find the program doesn't meet your expectations within the 14 days, contact our support team. We'll work with you to resolve any issues, and if necessary, process a full refund. Our number 1 goal is ALWAYS your success.
Reading business training books and watching videos is a great place to start. You’ll be more prepared to understand and implement many of the principles and strategies you’ll learn during the Ecom For Heroes™ training. However, books, social media posts and videos can’t replace a training program's personalized instruction and ongoing accountability. Ecom For Heroes™ includes one live coaching session with your coaches every week, as well as 1-on-1 sessions as needed. In these session, you’ll learn cutting-edge strategies of what’s working best right now and practical tools for unstoppable business growth. These sessions will be laser-focused on you, your business and its growth. Consistent, focused effort is the most powerful tool for achieving lasting success. Ecom For Heroes™ training connects you with a group of driven, supportive peers to keep you focused and accountable. Weekly masterclasses, direct action items, accountability and direction will fast-track your progress.
In the Ecom For Heroes™ training program, you will master the 8-phases of rapid growth. This growth system has helped thousands of businesses and entrepreneurs scale their companies and multiply their profits. You will learn:
THE 3 LAWS OF BUILDING THE KINGDOM
1. You are no longer ONLY a first responder. You are now also a business operator.
2. The Market decides, not you.
3. This is a strategic business model, not a get rich quick trick.
The ultimate objective of growing your business is to allow you to live life on your terms—to do what you want, when you want, with whom you want. What’s the point of making more sales and earning more money if you are still stressed, overwhelmed and strapped to more work?
You are building yourself a business, not another job.
The strategies and tools you learn with Ecom For Heroes™ will equip you to do MORE with LESS. You’ll work smarter, not harder and regain control of your life and your time. By focusing on what you excel at and delegating what doesn’t bring you fulfillment, you’ll beat burnout and have time for what matters most. You will develop efficient systems and processes so things run smoothly even when you aren’t around. Instead of having a business that owns you, you’ll learn to be a true business owner.
As you will learn from the program, customers are at the heart of any successful business. Too many companies fail by loving their product or service more than they love their customers. We get it; many entrepreneurs are emotionally attached to a company they’ve built from the ground up and the product that started it. However, the key to growth and increasing your sales is to do more for your customers than anyone else. Sometimes, that means shifting your services or altering your product to better meet the needs and desires of your ideal customer.
What is your Unique Value Proposition? Meaning, how are you creating something that will truly benefit and improve someone else's life? That is at the core of everything that we teach.
In the Ecom For Heroes™ program, you will learn to identify your ideal customer and what business you are really in. You will discover how to harness the power of value-added marketing to gain more clients and create a raving fan customer base that stays loyal through good and bad times. When you develop the skill of ethical influence, selling will come naturally, and you’ll find that you exceed your sales goals.
Every January, thousands of people commit to getting healthy, and by March, the gyms are empty again. We all have experience with failed resolutions, and you don’t want transforming your business to be one of them.
To be clear, this is not a get-rich-quick solution. The program's effectiveness depends on your willingness to engage and the effort you put into implementing the strategies you are taught. If you apply what you learn swiftly and effectively, you’ll start seeing changes right away. Of all those people who go to the gym in January and set a goal to change their lives, the ones who are successful are the ones who make a plan, find accountability partners, invest in training and commit to daily progress. Ecom For Heroes™ training will help you craft a roadmap for business growth, connect you with mentors and peers to keep you accountable and provide you all the training and support you need to achieve exponential growth.
It takes majority of first time business owners to get live after about 8-14 months. From there, the sky is the limit.
The business world is changing rapidly. Artificial intelligence, technological advances, trade disruptions and economic upheaval all add to the risk of starting and running a business. However, with risk comes opportunity. With the right tools, support and psychology, you can anticipate challenges and adapt to an evolving marketplace. Instead of getting disrupted, you can be the disruptor and thrive when others fail.
You can stay ahead of your competitors when you anticipate crises, adapt and analyze. You will blow your competition out of the water when you find ways to add value for your customers in a way that nobody else is.

A no-fluff, step-by-step guide that shows first responders how to build a sellable, reliable online business the right way.
Inside, you’ll learn the core foundations, the phases of the journey, and how to avoid the common mistakes that keep most people stuck.
We will reach out to you with the latest updates.

2026 Ecom For Heroes. All rights reserved.


Privacy Policy Terms & Conditions